OVERVIEW
BlowOut is a newly formed annual summer music festival based in New York catered to urban communities to celebrate Hip Hop, Reggaeton and the culture. I was approached to help bring this festival to life, creating a visual system and direction for BlowOut. Upon creating the identity for BlowOut we were able to advertise ticket sales and sell over 300 tickets creating over $15k in revenue.
TOOLS
Sketch, Adobe Photoshop, Illustrator
ROLE
Research, Concept Ideation, Design, Direction
BRANDING
I met with one of BlowOut’s founders, Eric and we discussed the aesthetic and vibe they wanted to bring. Blowout caters to a young audience so we decided to go in a direction that screams explosive, fun, & a good summer time. I began making exploratory sketches to investigate how these ideas could be combined.
I created quick prototypes of the team’s favorite designs from my sketchbook, iterating ideas based on their feedback.
Initial Sketches & Ideation
Final Iteration
PROMOTIONAL MATERIAL
Desktop & Mobile Web Design
Festival Poster Design