Background
CashApp is a mobile payment service that allows users to instantly send money between friends, accept card payments for your business or cash out to your bank account instantly. Currently, CashApp is the No. 1 free finance app in Apple’s U.S. iPhone App Store.
Reasons for Redesign
1. A Better Introduction
Upon launching CashApp for the first time, the user is better informed on why they should use the app and situations it'd be very convenient.
2. Better Use of Call-to-Actions
On the old design, there were barely any use of Call to Actions. With the new design and better use of C2A, users will be more incited to grab the Cash Card & more.
3. Better Use of Color
Using the theories of color, the redesign used more of the green evoking more emotions of safety, growth and money.